Each story has its beginning, let’s discover ours. France, 1986, in the little city of Nevers. Mr Roland Cattin and some passionate craftsmen with unique “know-how” and skill built the TIME company and invented the first automatic (clipless) road pedal.
More than 30 years later, we are driven by the perpetual search of perfection, innovation and the highest quality. Our story has been marked by some legends of cycling. We evolved and grew thanks to some emblematic people such as Tom Boonen, Laurent Fignon, Gilbert Duclos-Lassalle, Pedro Delgado, Jeannie Longo, Miguel Indurain, Julien Absalon, Julie Bresset, and so many other champions.