MOUNTAIN TO CITY
Rossignol opens up shop in Aspen
We celebrated the US Pop-Up store with a Grand Opening event, showcasing our Mountain to City Apparel.
Located in Aspen's prestigious Benton Building, this new pop-up shop will offer Aspen customers the opportunity to purchase premium technical apparel and demo brand new skis inside "Atelier Ski by Ski Butlers', located on the top floor of the boutique. This is your one-stop-shop for experiencing the Rossignol brand universe in Aspen.
Hundreds of guests enjoyed festivities that included a runway show overlooking Hunter Street. Partygoers also enjoyed perusing the beautiful David Yurman jewelry while enjoying crepes by Mawa's Kitchen, and drinks by WhistlePig whiskey, Vida Tequila and Nellcote wines.
The crowd included Aspenites, fashion lovers, and few key Rossignol members, including Francois Goulet, President of the Rossignol Group in North America.
"We say 'mountain to the city' as we don't like to use the word 'fashion' too much. I would call it 'functional elegance' more than fashion. We've got a design office in Milan that is focused more on the city side of our brand, and one in the alps that is focused on the technical side...To be on snow and be doing activity, that's our core, people love and trust our brand, they relate to its heritage, and now they can buy pieces that are more adopted to the city."
-Francois Goulet, President of the Rossignol Group in North America (Source - Aspen Peak)
If you're in Aspen come say hi at the Rossignol Pop-up Store
521 E. Hyman Avenue Aspen, CO 81611
Contact: email@example.com - (970) 925-1756