A NEW DONATION PROGRAM
ONE SKI SOLD ONLINE = ONE REFURBISHED SKI FOR CHARITY
Rossignol introduces its one-for-one ski program for 2022-23 winter season
For every pair of skis sold on Rossignol.com the brand will donate a refurbished ski to charitable organizations and amateur sports federations in developing countries
Launching on Tuesday, November 29th 2022, the One-for-One program aims to not only extend the product lifecycle of used Rossignol alpine skis, but to also support charitable organizations and sports federations dedicated to providing underserved communities with the resources and access to experience the joys of skiing and riding for themselves.
“opening the mountains up to new generations“
“We’re very excited to announce this new program as it is a clear extension of our greater brand aspirations, both in terms of opening the mountains up to new generations and demographics of skiers and riders, but also being better stewards of our environment.”
Gabriel Authier, Chief Marketing Officer, Rossignol Group.
Each year, Rossignol accepts thousands of used, but still skiable, skis back into its distribution and service centers through various regional partnerships as well as its global after-sales and service programs.
The opportunity to lengthen the product life cycle of these skis while further expand opportunities and access to skiing is in lockstep with the broader social and environmental ambitions the Rossignol Group has established via their RESPECT program.
The brand’s commitment to refurbishing and validating the integrity of each ski and binding system before they go back into circulation will require both human and financial investments at its ski manufacturing facilities in Sallanches, France.
Each pair of refurbished skis will come with easily adjustable, pre-mounted integrated binding systems that have also been tested and certified for use.
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