Rossignol reinvents Racing!

14/Dec/2013

Rossignol reinvents Racing!

Riders in this news :  Brice ROGER  ; Christof INNERHOFER  ; Didier DEFAGO  ; Federica BRIGNONE  ; Frida HANSDOTTER  ; Henrik KRISTOFFERSEN  ; Jan HUDEC  ; Marion ROLLAND  ; Matteo MARSAGLIA  ; Ragnhild MOWINCKEL  ; Tessa WORLEY

For the Critérium de la Première Neige, Rossignol revealed its new racing communication campaign for the next four years with a fresco titled BAND OF HEROES.  A symbolic image of the brand spirit in which we found the basis of a global strategy around the new range of Hero products that will be presented end of January in Kitzbühel.
For Rossignol, Racing has been a way of life since 1907. Celebrating its historical and passionate involvement in this universe and its unconditional support to every generation of athletes; Rossignol reunited 23 champions, from every country and from every generation for a unique picture, a very first in the ski industry. It’s a tribute to the big ski race family that had to take place in a legendary environment. Between Val d’Isère, Wengen and Kitzbühel, Rossignol chose the bottom of the slope of Bellevarde where this impressive fresco took place, directed by Snow Stories and produced by the photograph François Rousseau.

Through this original campaign and story, we want to express human values and talk about transmission, passion, and sharing. This band of heroes, this family, is naturally open to everybody, yesterday’s or today’s champions or young racers, who have this flame inside themselves, this passion for Racing”, explains Yann Laphin, Director of Communication Rossignol.
It is for all these heroes, these amazing racers that we design the best products, skis, shoes and technical equipment in order to help them to fulfill their craziest dreams and to share with them the incomparable sensation of an excited crowded finish line. Join the BAND.

Names of the 23 champions on the picture (from the left to the right) : AXEL CROUE-MAES (Fra), DIDIER DEFAGO (Sui), FRANCK PICCARD (Fra), EMILE ALLAIS-PALLANDRE (Fra), ADRIEN DUVILLARD (Fra), FEDERICA BRIGNONE (Ita), MATTEO MARSAGLIA (Ita), CLEMENTINE COUDER (Fra), HENRIK KRISTOFFERSEN (Nor), DANIEL DELAUNAY (Fra), ERIKA HESS (Sui), FRIDA HANSDOTTER (Sue), JURE KOSIR (Slo), JAN HUDEC (Can), RAGNHILD MOWINCKEL (Nor), CHRISTOF INNERHOFER (Ita), LARA GUT (Sui), TESSA WORLEY (Fra), ROUSLAN ZAYSSER-LACROIX (Fra), MARION ROLLAND (Fra), BRICE ROGER (Fra), CAROLE MONTILLET (Fra), ROLAND COLLOMBIN (Sui)
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Rossignol designs and produces a wide array of equipment and clothing for men, women and childrens in alpine skiing, nordic skiing and snowboarding.